When people find out that anyone is allowed to add content to Wikipedia, they often assume that any type of content can be added and in any fashion. But in reality, editing and writing on Wikipedia is constrained by a kaleidoscopic array of rules, or policies (these are discussed fully in Chapter 13, Policy and Your Input).
Like a traditional encyclopedia, Wikipedia doesn't accept just anything, although its inclusion policies are clearly much broader than those for most encyclopedias. Articles are only kept on Wikipedia if they meet specific criteria.
Wikipedia has tried to filter out unencyclopedic material by codifying and abiding by general content policies, rather than by creating a list of approved topics ahead of time. What can be added to the encyclopedia is not laid down in advance, but is decided according to some basic principles worked out in the early days.
Policies determine both the kinds of topics that are acceptable and the way in which those topics are treated. If properly applied, the policies are designed to result in a fair treatment, no matter how contentious the topic. If policies cannot be conformed to—for example, if there are no reliable sources about a topic—then an attempt to create a good Wikipedia article for that particular topic may fail. Whether someone likes or dislikes the topic itself, however, should not have any bearing on whether an article is included. In other words, the only limit on what appears in Wikipedia is whether an article can be written that complies with all of the content policies.
No one in particular has the job of deciding whether an article is suitable for Wikipedia. Rather, contributors submit new pages to the site directly, and they go live immediately without intermediaries. Other contributors then review these articles. Large numbers of new articles are deleted every day, but new content that conforms to the content policies is kept. (See Chapter 6, Good Writing and Research for how to start a new article and Chapter 7, Cleanup, Projects, and Processes for how articles are deleted.) A new article may also be edited quite savagely to make it more suitable for keeping. An editor who inserts content that falls outside the policies, or removes content that is within them, is not furthering the aims of the project.
Although there is generally broad agreement on these policies, they rely (as with all things on Wikipedia) on editors actually applying them. If you find content that seems to violate these guidelines, it often means that no one has gotten around to fixing it yet.
Three policies are so central to Wikipedia's workings that the encyclopedia would be unrecognizable (or nonexistent) without them. These core policies are Verifiability (V), No Original Research (NOR), and Neutral Point of View (NPOV). In broad strokes, they form the framework in which content is created and edited on a daily basis with no top-down editorial control.
From the outset, Wikipedia was committed to a Neutral Point of View (NPOV). This policy is similar to what journalists mean by objectivity in reporting.
As time went by, contributors became more determined to keep out guesswork and rumors, so Wikipedia needed a policy that promoted fact-checking. This principle is now formulated as verifiability from reliable sources.
With Wikipedia's growing popularity, there was also a basic need to prevent Wikipedia from being used as a soapbox to spread new ideas that someone had just thought up (euphemistically referred to as original research). The No Original Research (NOR) policy says that ideas and facts must be previously published elsewhere by a third party before they are documented in Wikipedia.
In outline, each of the major policies is apparently simple enough. The unpacking of their implications is another matter. Imagine, if you can, an article about a rock band that is neutral about drug abuse and explicit lyrics, that only reports published documentation on trashed hotel rooms and the influence of The Smashing Pumpkins, and that cites its references in footnotes as assiduously as any doctoral dissertation. You are coming close to the distinctive Wikipedia voice.
Verifiability ([[Wikipedia:Verifiability]], shortcut WP:V) means that you should always be able to verify that the content of a Wikipedia article is factual, using reliable outside sources that are cited within the article. The Verifiability policy exists to make Wikipedia more accurate. Misremembered facts, casual writing, and gossip should not be included in articles.
In a perfect article, any major statement of fact is attributable to a source outside of Wikipedia, no matter which editor (anonymous or not, expert in the field or not) added the information. References in Wikipedia are explicitly cited, which is different from many traditional encyclopedias. Those works are written by small groups of experts, but because Wikipedia is open to everyone who wants to contribute, even anonymously, it is correspondingly important to be sure that an article's statements can be confirmed by reliable outside sources.
If a topic has never been discussed by any reliable, third-party sources, the Verifiability policy dictates that Wikipedia should not have an article about that topic. Writing the article should be put off until better sources have been published outside Wikipedia. (A lack of published sources might also indicate that the topic is only of interest to a few people; see "Other Guidelines" on Section 2.3, “Other Guidelines”.)
In practice, being able to verify information from other sources is very useful, even on apparently minor points. And when an article provides a list of sources, it becomes a convenient jumping-off point for further research.
Aside from benefiting readers, the Verifiability policy also simplifies things for Wikipedia editors by giving them a clear question to ask when evaluating an article's quality: Is this statement reflected in outside sources?
Though Verifiability is a core policy, it has yet to be fully implemented, and thousands of articles are tagged as being unreferenced (see Figure 1.4, “This is the template message for articles that don't cite any sources, which is a key part of complying with the Verifiability policy. These messages are meant to warn readers and alert editors that the article is unfinished.”). Verifiability is applied as a general principle. In practice, the ability of editors to verify a statement may depend on, for example, having access to a good library (a major concern in many developing countries). A fact should only be included if checking its accuracy is at least possible in theory; for important true statements, sources can almost always be found with time.
Figure 1.4. This is the template message for articles that don't cite any sources, which is a key part of complying with the Verifiability policy. These messages are meant to warn readers and alert editors that the article is unfinished.

You will certainly see unreferenced content on Wikipedia. Some of this content remains unsourced simply because sourcing is hard work, and Wikipedia is a work in progress. But some content clearly violates the idea of verifiability (for example, anything that is contentious and badly referenced or that really couldn't be referenced, such as things said in a private conversation). This material may be challenged and ultimately removed. (For more discussion on referencing style and sourcing, see Chapter 6, Good Writing and Research.)
No Original Research ([[Wikipedia:No original research]], shortcut WP:NOR) means that all concepts and theories in Wikipedia articles should be based on previously published accounts and ideas. Wikipedia articles shouldn't contain original ideas, conclusions, descriptions, or interpretations of facts. Nor should they contain editors' personal views, political opinions, or any unpublished analysis of published material.
If you have something innovative to say, Wikipedia is not the right place to present it to the public. In other words, if you have performed an experiment, thought of a philosophical argument, or developed a mathematical proof—good for you! But this content doesn't belong in the encyclopedia unless your work has already been published somewhere else (ideally in a peer-reviewed and scholarly source).
The initial motivation for the No Original Research policy was to prevent people with unconventional personal theories from using Wikipedia to draw attention to their ideas. These days, No Original Research is consistently used against the inclusion of material that is in no sense crackpot but is simply too novel for Wikipedia. Articles may also be tagged as possibly containing original research if it is suspected that material in them comes from an editor's personal experience, rather than verifiable sources (see Figure 1.5, “Article template message indicating concerns over violations of the No Original Research policy”).
Figure 1.5. Article template message indicating concerns over violations of the No Original Research policy

NOR also means that editors should not be tempted to provide historical interpretations or draw conclusions, even if they seem self-evident, without citing supporting outside sources giving the same interpretations. One consequence is that historical articles tend not to end with overall summary assessments of people or events. Conclusions from historians can be cited, but if two historians disagree, there should be no authorial attempt to reconcile the views; both sides should be given and the readers left to draw their own conclusions. Some pattern may exist in the facts, but it is not for Wikipedia to break this to the world. If someone else points it out, it can be mentioned and attributed.
Verifiability, Reliable Sources, and No Original Research clearly have something in common. In Wikipedia, both facts and opinions must be based on and referenced to outside information and ideas that have already been published. There is ongoing discussion on whether these principles can be summarized together under the idea of attribution.
Neutral Point of View ([[Wikipedia:Neutral point of view]], shortcut WP:NPOV) means that all points of view about a particular topic should be fairly represented. NPOV is one of the oldest, most respected, and most central policies on Wikipedia. A neutral article makes no case and concentrates on informing the reader by providing a good survey of its topic. It is fair-minded and accurate and deals with controversial matters by reporting the main points where there is disagreement.
From the reader's perspective, the effect of neutrality should be this: An article on a contentious topic, such as a historical event that is seen differently by various groups, should not reveal where the article author stands on the matter. In almost all cases, such an article will have been worked over by a group of editors, and their opinions should not come through. Although the example of a rock band was given previously, there are more serious topics where maintaining a neutral point of view is not easy to apply. Consider a neutral treatment of slavery, communism, the history of Ireland, or abortion. Each of these has to be treated on a scrupulous basis, with proper weight given to all sides of the story. The discussion of rival opinions should be in a tone containing no sympathy or bias, regardless of the topic.
Neutral articles should also be comprehensive, though they don't have to be all-inclusive. All significant views should be provided or outlined, however. The reasons why a particular view is popular should be given in fair summary, but the overall expression in an article should not be slanted. NPOV doesn't mean that minority views must be written about with equal coverage to majority views, particularly when there is a wide disparity in their acceptance; points of view should be written up proportionately. Small minority views, such as "the Earth is flat," can be treated briefly, or in some cases omitted as being below Wikipedia's natural threshold of attention. There is no doctrine of equal time. In fact, to give all views equal coverage regardless of their outside acceptance is in itself an act of editorializing. The same goes for what facts or incidents are emphasized in an article; a scandal, rumor, or conspiracy theory may be included (if properly sourced), but shouldn't be given unwarranted headline status. Wikipedia is not tabloid journalism.
Using a neutral point of view, all sorts of controversies can be handled. An article should never directly include opinion within the text: "Coke is much better than Pepsi" is the wrong approach. Rather, the statement should be neutral, indirect, accurate, and specific. For example, it is acceptable to write "according to a 2006 Taste Tester's poll published in Taste Testers Monthly, 52 percent of taste testers found Coke to be better than Pepsi," with a full citation to the article being referred to. (This is a fabricated quote, by the way. See [[New Coke]] for some real quotes.) Of course, neutrality also rules out all sorts of propaganda tricks based on selective quotation.
NPOV also comes to the rescue where sources differ on the facts. Editors are often faced with contradictions in the historical record or factual matters; for example, whether person X was a nephew or a son of person Y. Both claims can be included. According to Verifiability and Neutral Point of View, this disputed factual point should appear as "Source A says X was the nephew of Y, whereas B says X was the son of Y," with references. According to the No Original Research policy, the matter should be left there, and if source C publishes some new evidence, this should then be added. Wikipedia is not a court in which verdicts are reached, and editors should not attempt to figure out the "right" answer themselves; an article may simply present the evidence, fairly and at adequate length, for the reader to consider.
Following NPOV means that advertisements, press releases, and other promotional materials aren't welcome on Wikipedia because these are inherently non-neutral. This may sound fairly obvious, but it affects the community's acceptance of other sources as well. For example, text from promotional websites for companies or schools, which are often used for sources, is often non-neutral and should be considered carefully before being cited.
In addition to making advertising unacceptable, NPOV is also a prime reason why editors are strongly discouraged from working on articles about themselves or their organizations. Except for basic factual corrections, it really is difficult to be neutral about yourself. (Also remember that any statement in an article, even if it's about a subject you know as intimately as your own life, needs to be backed up with a citation to an outside source because of Verifiability and No Original Research. Wikipedia should never be used for promotion.)
All of the content policies, but particularly NPOV, affect Wikipedia's style and the way its text is worded. Disputes about NPOV often end up on the Talk Page of the article (discussed in Chapter 4, Understanding and Evaluating an Article); if there is heavy debate about a topic in evidence, an editor may flag the article as being involved in an NPOV dispute (see Figure 1.6, “Article template message indicating concern that the tagged article does not have a neutral point of view”).
Figure 1.6. Article template message indicating concern that the tagged article does not have a neutral point of view

Along with the three core policies discussed in the previous section, a handful of other guidelines help determine what content is included in Wikipedia.
Wikipedia should only cover topics considered noteworthy in the outside world, as determined by reliable, independent secondary sources. Notability helps set a baseline level for inclusion to prevent Wikipedia from becoming something other than an encyclopedia. In practice, the lack of notability is the most common reason why a topic is deemed unsuitable for a Wikipedia article.
This concept is distinct from "fame," "importance," or "popularity," but it does mean there shouldn't be articles about topics that are of interest only to a very few people or of such local interest that there are no publications about them. In other words, an article should not be about your pet or your house (unless either of these is particularly well known and has been written about previously).
Notability is easy to think about superficially but difficult to apply or cleanly define in the abstract. A feeling for notability requires a practical sense of the relative significance of topics in a field, and it also requires a scholarly sense of which types of sources determine notability. An encyclopedist has to wrestle with weighing the extent and quality of information available on a topic. To take one example, King Edward V of England, one of the princes in the Tower whose reign was cut short when his uncle, Richard III, took the throne, is clearly notable, even though much that has been written about him and his fate is speculative.
In part because of this ambiguity, Notability is much more controversial and open to debate than Verifiability, No Original Research, and Neutral Point of View, but it is also closely related to these policies. Arguments about it may be tortuous in the abstract, but in practical terms, non-notable articles are deleted from Wikipedia over time.
There are separate notability guidelines that have been set up for various controversial areas, such as actors and actresses, websites, companies, musical groups, videogames, and so on; these guidelines may be found through links on the main notability page. Many of these guidelines are in place to help reinforce the idea that Wikipedia is not a promotional service, and most of them fall back on whether there are any reliable secondary sources to be had and the amount of documentation available on a topic. For example, if Alice has a website that gets thousands of hits a day, but no one has written about it in any sort of publication, Bob will likely not be able to write a successful Wikipedia article about Alice's site that doesn't get deleted by other editors as being non-notable, or with the short dismissive comment nn.
Similarly, suppose Carla hopes to write about her favorite band, which is much beloved locally but has no major music press. Not only would writing a neutral article be difficult, but also there are no reliable published sources that Carla can use (even if she knows the band's history first-hand).
As in the previous example, notability is something that should be considered in relation to each individual article, rather than whole classes of topics. Some musical groups are certainly notable, as are some companies and some videogames; others are not. The notability guidelines help sort this out.
On the other hand, there are inherent problems with the idea of notability which have led to many ongoing debates over the years on how to phrase and apply the guidelines. Here are some caveats to keep in mind regarding notability:
Notability may be perishable. Some topics are ephemeral in their interest, such as Internet memes and celebrities in the "famous for being famous" category.
Notability is not the same as having a fan or someone taking time to research a topic in depth; there must be multiple independent sources.
The availability of accessible literature in English on any given subject can distort perceptions of notability; biographical facts, in particular, are unevenly accessible, leading to systemic bias, which will be discussed in Chapter 12, Community and Communication.
Notability is not distinction. It might arise from scandals or participation in controversies, as well as from recognized work such as writing a book.
Notability in a field is not the same as reputation. Wikipedia will, for example, include cranks who are now discredited but became famous for some reason, but omit solid scientists who are simply not well known.
On that last point, it is obviously flawed to assume that if there's no Wikipedia article, the subject is not notable. Wikipedia is a work in progress, and many worthwhile potential articles have not yet been written.
To sum up, writing a verifiable article without good sources is a bricks-without-straw exercise, and the presence or absence of sources helps determine notability. Thinking about notability helps to keep the project encyclopedic. The notability guideline as applied probably still errs in the direction of inclusion, with a bias toward lesser topics that are well documented elsewhere. This is a natural consequence of a policy evolution that has made reliable sources ever more central.
As with other publications and organizations where writing is submitted, plagiarism is not allowed. In addition, any materials submitted to Wikipedia must be specifically licensed under the GNU Free Documentation License (GFDL), which is a "free license" (see Chapter 2, The World Gets a Free Encyclopedia) distinct from traditional copyright. This license means that anyone can reuse and redistribute Wikipedia's content for any purpose without asking permission, as long as they meet certain conditions; Wikipedia content can be used on other sites or even republished in print.
For these reasons, materials taken from other places generally shouldn't appear on Wikipedia. You shouldn't take text or photos from the Internet or elsewhere and reproduce them on Wikipedia without explicit permission; copying any work that is not in the public domain or explicitly licensed as being freely available is a copyright violation.
Additionally, material that was not originally written for Wikipedia (such as a term paper) typically doesn't meet the other content guidelines. It is best, in almost all cases, to simply write the article afresh.
Some non-encyclopedic content is inappropriate for Wikipedia but may be welcome on other sister Wikimedia projects. For instance, definitions of words (without supporting encyclopedic information) are outside of Wikipedia's scope. The jargon used to describe such articles is dicdef, short for dictionary definition. A dictionary definition alone isn't sufficient for a Wikipedia article. However, dictionary definitions are very welcome at Wiktionary, Wikimedia's free dictionary project.
Original reporting of events is also not a part of Wikipedia. You may have been an eyewitness to an event, but writing what you know you saw straight into the encyclopedia probably violates the No Original Research or Verifiability policy. Wikipedia must wait for the mainstream media to report the facts, which it can then collate. On the other hand, original reporting is part of the mission of Wikinews, which is a citizen journalism project.
Similarly, a "how-to" article may not be encyclopedic, but would be just fine over at Wikibooks, Wikimedia's project to write free textbooks.
Original source documents (for example, the text of Coleridge's "Rime of the Ancient Mariner") are not welcome on Wikipedia, but that is because primary sources belong on Wikisource.
These sister projects are fully described in Chapter 16, Wikimedia Commons and Other Sister Projects.
It's sometimes helpful to think about content inclusion guidelines in negative terms. Here is the basic consensus about what Wikipedia is not (adapted from [[Wikipedia:What Wikipedia is not]], shortcut WP:NOT). Taken together, these statements usefully define boundaries applied to Wikipedia's content. They also exist as longer formulations spelled out in policies and guidelines.
Wikipedia, however, should certainly not contain anything defamatory toward individuals. [[Wikipedia:Biographies of living persons]] (shortcut WP:BLP) sets down strict conditions of inclusion for articles about people. Verifiability and NPOV apply to all topics and are firmly enforced in cases where real lives may be affected. If, by misfortune, you do feel defamed, turn to "Help, an Article About Me Is Incorrect!" on Section 2.4.1, “Help, an Article About Me Is Incorrect!” for specific complaint advice.